Marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.
Marketing executives work closely with other employees such as advertising, market research, production, sales and distribution staff.
They are responsible for:
Analysing and investigating price, demand and competition
Oversee Family Marketing Activities (Spirit Nights, Events & Offers.)
Post event evaluation
Establish goodwill and build relationships within the community through cross promotions, remote sampling and BOG (Be Our Guest) card distribution
devising and presenting ideas and strategies
compiling and distributing financial and statistical information with complete budgeting.
Writing reports, paper work & complete documentation of each events on file.
organising events and product exhibitions
Being aware of whats new & market study is a compulsion.
Managing campaigns on social media.
Manage annual marketing budgets for individual properties Manage brand promotions to drive sales Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness.
Opportunities for promotion are excellent normally into senior marketing roles or related employment areas.
Key skills for marketing executives
Good teamwork skills
Good organisation and planning skills
Results oriented Strong time management skills
Salary: INR 3,00,000 - 5,00,000 P.A.
Industry: Travel / Hotels / Restaurants / Airlines / Railways
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Advertising
Role: Events/Promotion Executive